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Villa Flora is built on behalf of the Venlo region for the 2012 Floriade, the World Horticultural Expo. After the Floriade exhibition, the combination of exhibition and office space will house several innovative companies, including agricultural businesses, under one roof. The architect of the building is Jon Kristinsson and Pellikaan was selected for this Design & Build project through a European tender procedure. The striking building is designed according to the cradle-to-cradle principle and is extremely sustainable. Full of greenery, the building provides a pleasant and flourishing environment. It will be an on-going asset to the Venlo region, which is the second Greenport in the Netherlands. Villa Flora’s energy use is minimised through the use of an ingenious lighting control system, energy-efficient lighting and underground thermal energy storage. It also uses glass and roofing materials rated high for insulation and optimise the use of renewable energy during operation (solar, geothermal, bio-fermentation). This ensures that Villa Flora has the smallest possible carbon footprint.